One of the most recognizable places in the world, Times Square is famed for its dazzling lights, busy streets, and, of course, its renowned billboards. Various businesses and people own these billboards, which advertise everything from the newest blockbusters to high-end clothing lines.
With more than 70 billboards in the neighborhood, Clear Channel Outdoor is one of the most well-known owners of billboards in Times Square. Outfront Media and JCDecaux are two other significant participants in the sector. Building owners and landlords, who are in charge of maintaining the infrastructure that keep the billboards in place, are the ones that rent the space to these businesses.
Times Square has several billboards, some of which change as rapidly as every few minutes. The use of digital technology makes this possible since it enables rapid and simple adjustments to be made to the advertising content. In certain instances, businesses will even hire multiple billboards nearby to develop a well-rounded advertising campaign.
The legendary New Year’s Eve ball drop takes place at One Times Square, one of Times Square’s most well-known structures. Jamestown Properties, an Atlanta-based real estate investment company, is the building’s owner. Although there are no billboards on the building itself, the fact that it is flanked by them on all sides makes it a popular spot for marketers.
The price of a Times Square billboard varies depending on a variety of variables, such as the size of the billboard, its position, and the duration of the marketing campaign. According to reports, it costs $1.5 million a month to rent the Times Square location of the most expensive billboard in the world, which is owned by NASDAQ. However, a billboard in New York City typically costs between $3,000 and $5,000 a month.
In conclusion, a number of businesses and people own the billboards in Times Square, with Clear Channel Outdoor, Outfront Media, and JCDecaux among the leading players in the market. The cost of renting a billboard at Times Square varies depending on a number of criteria, and these billboards are frequently updated utilizing digital technology. The fact that One Times Square is surrounded by billboards on all sides, despite the fact that it doesn’t have any of its own, makes it a popular position for advertising.